Crystal Marketing Pty Ltd ("Crystal Marketing", "we", "us") is an Australian digital marketing agency. This policy explains what information we collect, how we use it and how to contact us about it.
Information we collect
When you contact us through our website, by email or by phone, we collect the details you give us, such as your name, business name, email address, phone number and the content of your message.
When we manage advertising for a client, we work with the information held in that client's advertising accounts and the enquiries their advertising generates.
Our website may use cookies and similar tools to measure visits and advertising performance.
How we use information
We use information to respond to enquiries, to deliver the services our clients engage us for, to report on results, and to meet our legal and record keeping obligations. We do not sell personal information.
Google User Data
Crystal Marketing uses internal software to manage Google Ads accounts on behalf of our clients. This software uses Google sign-in and the Google Ads API. It is used only by Crystal Marketing staff.
What we access: When a Crystal Marketing staff member signs in with Google, we access their name and email address to identify them. Through the Google Ads API, we access data for Google Ads accounts that our clients have given us access to under a service agreement. This includes campaign settings, performance metrics, keywords, search terms, assets and conversion data.
How we use it: Only to report on, audit and manage the Google Ads account the data comes from, for the client who owns that account. We do not combine data from one client with another. We do not use Google user data for advertising, for building user profiles, or to train artificial intelligence or machine learning models.
How we store and protect it: Data is stored in access-controlled business systems: Google Workspace (Google Drive and Google Sheets) and password-protected staff computers. Access is limited to Crystal Marketing staff who work on that client's account.
Who we share it with: We never sell Google user data. We share it only with the client who owns the account, and with service providers that process it on our behalf to deliver our services. These include AI assistant, reporting and ad management software providers. Service providers are bound by confidentiality and data protection terms, and may not use the data for their own purposes. We may also disclose data where required by law.
Retention and deletion: We keep Google Ads data only for as long as we need it to deliver our services and meet our business, legal and record keeping obligations. When an engagement ends, the client removes our access and we stop accessing their Google Ads account. Reports and working files from the engagement may be kept in our business records. A client can ask us to delete their Google Ads data at any time by emailing hello@crystalmarketing.com.au, and we will delete it unless we are legally required to keep it. A staff member can revoke sign-in access at any time from their Google Account permissions page.
Contact: For questions about how we handle Google user data, or to request deletion, email hello@crystalmarketing.com.au.
Crystal Marketing's use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.
Access and correction
You can ask us for a copy of the personal information we hold about you, or ask us to correct it, by emailing hello@crystalmarketing.com.au.
Changes to this policy
We may update this policy from time to time. The current version is always on this page.
Contact us
Crystal Marketing Pty Ltd, Sydney, Australia
hello@crystalmarketing.com.au