Purpose of this app
The Crystal Marketing app lets our staff connect to client Google Ads accounts so we can deliver the Google Ads management service our clients pay us for. It does three things: reports on how client campaigns are performing, audits accounts to find wasted spend and opportunities, and applies changes that an account manager has approved.
Why it asks for Google access: staff sign in with a Crystal Marketing Google account so we know who is using the app. The app then uses the Google Ads API to read and update the Google Ads accounts our clients have given Crystal Marketing access to.
Who uses it
Only Crystal Marketing staff. The software is not sold, licensed or made available to clients or to any third party.
Clients never log in to it. They receive the finished work, such as campaigns ready for review and performance reports.
Which accounts it works on
Only Google Ads accounts that our clients have given Crystal Marketing access to, under a service agreement with Crystal Marketing.
What it does
- Performance reporting. Pulls campaign, ad group, keyword, search term, asset and conversion data to produce client performance reports.
- Account audits. Reviews account structure, budgets, bidding and search terms to find wasted spend and growth opportunities.
- Search term management. Suggests negative keywords to add, and flags existing negative keywords that block searches the client wants.
- Optimisation proposals. Suggests budget changes, bid target changes, keyword and ad pauses, and asset changes, each with written reasoning.
- Campaign builds. Creates new Search campaigns in a paused state, so they can be reviewed before anything runs.
- Conversion tracking. Sets up conversion actions for client landing pages and phone calls so results are measured accurately.
Human approval on every change
The software proposes. A person decides.
- Propose. The software suggests a change and explains why.
- Approve. An account manager reviews it and approves or rejects it.
- Apply. Only approved changes are made to the account.
- Verify and log. The change is checked against the live account and recorded.
New campaigns are always created paused. They only go live when the client and the account manager agree.
Your data
Google Ads data is used only to service the client whose account it comes from. It is never sold, never combined across clients, and never used to train AI models. It is shared only with that client and with the service providers that help us deliver our work, under confidentiality obligations.
Read how we access, use, store and delete Google user data in our Privacy Policy.
Contact
Questions about this software or how we use Google data: hello@crystalmarketing.com.au
Crystal Marketing Pty Ltd, Sydney, Australia