Digital Marketing Resources

The latest digital marketing insights in the industry

December 8th, 2021

What’s a Quality Score? And why is it important for Google Ads?

In simple terms, Quality Score is a measure of relevance that Google utilizes to review your ad and measure its usefulness to your target audience. A ...
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November 5th, 2021

What Percentage of Your Revenue Should Go Into Marketing?

We live in the middle of the most competitive business environment that has ever existed. Even small, local businesses are facing increasing pressure ...
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October 5th, 2021

10 Reasons Why Google Ads Get Disapproved

Google’s ads policies have a range of requirements that your ad campaign needs to meet to be approved. No one wants to put in a bunch of time an...
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September 6th, 2021

First Party vs Third Party Cookies

Cookies help websites store data about users. First-party cookies are created by the website operator, while third-party cookies are created by websit...
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August 3rd, 2021

Three Reasons to Hit Pause on Your PPC Campaigns

Pay-per-click, or PPC, campaigns are some of the most commonly used methods of digital marketing. They’re easy to set up and adjust, and can be extr...
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July 15th, 2021

Display, Search and Social Ads – What’s the Difference?

The three kinds of paid advertising – display, search, and social ads – each work to improve a different aspect of your business’s growth. Displ...
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