Digital Marketing Resources

The latest digital marketing insights in the industry

August 3rd, 2021

Three Reasons to Hit Pause on Your PPC Campaigns

Pay-per-click, or PPC, campaigns are some of the most commonly used methods of digital marketing. They’re easy to set up and adjust, and can be extr...
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July 15th, 2021

Display, Search and Social Ads – What’s the Difference?

The three kinds of paid advertising – display, search, and social ads – each work to improve a different aspect of your business’s growth. Displ...
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June 17th, 2021

Attribution Modelling in Google Ads

Because we live in the middle of the most competitive business environment that’s ever existed – in large part because of amazing tools that are (...
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May 26th, 2021

Google’s Display Automatic Targeting

Online advertising revenue reached almost $140 billion in 2020 and with good reason. Consumers are clearly influenced by the digital ads they see on a...
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