SEM Agency Sydney – Generate High-Converting Leads & Sales With Google Ads

Find out how Google ads works, and just one of the ways we generate higher returns on investment for our clients

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Hi there,

Crystal Marketing Is a Certified Google Agency. With 15 years’ experience managing Google Ads campaigns across the largest brands in Australia.

In this time, we have developed best practices on how to drive performance, beat the competition and deliver amazing results for our

We specialise in optimising Google ads account to drive better returns. Whether its Google shopping, YouTube, Display or Search – we have
you covered.

Our approach is simple. We learn about your business, analyse your website, and see if you’re ready to make a killing via Google Ads. If not, we make some recommendations and a plan on how you can get started.

We’re honest. We only take on clients that we can deliver great results for. And we are dedicated. Your dedicated manager will have over a decade of experience and take care of everything for you. We don’t do contracts; our clients are with us because they love what we do.

On average we deliver a 10 to 1 return for our clients via Google ads, which is well above the agency average of 3:1. Imagine, putting $1 in and getting $10 back every time! That an ROI we can get behind.

Let’s get started! I can’t wait to work with you.


Andy Moslehi
Director of Google Ads

Request a Free Google ads Audit

We will highlight any quick wins and opportunities as well as highlight any wasted spend or issues

Request an Audit

Don’t have an account? Not to worry – get in touch and we can customise a proposal on how you can get started

What makes Google Ads Powerful:

Step 1:Target a radius around your business

Step 2:Show Ads with the right message

Step 3:We research & Target converting Keywords

Step 4:We Track every phone call & enquiry

Step 5:Pay only for every click to your site

Step 6:You see all the results in your own personal 24/7 report

With us the Difference is Crystal Clear

Case Studies

“Since joining Crystal Marketing, we have seen a huge increase in the number of bookings we are making, and we did this without increasing our investment.”

Jack Sulliman
Founder of Zoom Removals

268% increase in Enquiries

“Crystal Marketing and the team have delivered fantastic qualified leads in a short period of time. I couldn’t recommend Andy more highly; we’ll be working together for a long time to come.”

Tracey Yuen
Marketing Manager
APlus Plastics

30% increase in Qualified Enquiries

“We are very happy with the leads that Crystal Marketing has generated; we are noticeably busier than before”

Dr. Cal
Integrity Dental

20 New Booking a month, with no increase in investment

“I have been using Crystal Marketing for the past year and they have been great heading up my AdWords campaign in a strategic manner. Thanks team ??”

Chris Redondo
Managing Directo
Ryco 24.7 Ingleburn

Google ads generated a 50% increase in enquiries within a few months

“Anyone looking for a professional and accountable marketing team, this is who you want to deal with. From initial advice, a clear plan and costs at stages as things grew and then being accountable and fast for making changes and evolving as medias and your business does. Highly recommend for anyone looking at services within this space.”

Leo Lazich
Director of Fox Mowing QLD & NSW

66% Reduction in Cost per lead, 422% increase in leads

Clients we have managed


What is Google Ads?

Google Ads is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.

As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).

If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out cost per lead, and target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.

Is Google Ads Only Search Adverts?

No. Google Ads is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.

As well as this there are many different ad formsats from text display ads, through to static banners, animated banners, videos and lightboxes.

What’s The Difference Between Google Ads And SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. Generally this is or should be the #1 driver of traffic and a cornerstone of every business. It can take several months to see results.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.
Google Ads is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the leads.

Google ads , are generally at the top of page, and you pay for each click to your website.

With SEO you have to invest before you get the traffic it takes several months for the changes on the backend of the site to drive rankings and traffic – but the pay off long term is considerable.

Most of our most profitable customers run both SEO & Google Ads as they compliment each other now a days to dominate key terms and drive more traffic on your most profitable terms.

Isn't Google Ads A Waste Of Money? I've Tried It And It 'Never Worked'

Usually when I hear this opinion of Google Ads, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an Google ads campaign without knowing how to use the platform can be a recipe for burning money fast.

With the right approach , we can drive the right leads for your business – in fact we ask for just 8 weeks we can demonstrate this to you.

Why 8 weeks? We start from scratch with 100’s of keywords, new ads – we need to build up data , implement testing – to see which combinations work best and drive the most cost efficient leads / sales to your business. Typically it takes 8 weeks – and what you will see is increase lead volumes and lower costs for each lead as we progress.

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them. Theres hundreds of factors, from ads , keywords, bids.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

I am searching for my ads online , I can't see them?

Google ads works in a way to target users that are closer to convert. This means that 10 users may search the same keywords, but your ads may show for only a few of these users. This is because Google judges these users are more likely to convert. This is based on their algorithm judging how likely you are based on your location, device, search history, sites visited, demographics etc – over 100 variables calculated in a split second.

Our goal is not to show up on every search, our goal is to show up on the searches that drive enquiries and generate a strong ROI.

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